Focus on your objectives – never lose sight of the purpose of your communication.
Pick your battles wisely.
A little enthusiasm can go a long way.
Don’t be afraid to push the boundaries and get out of your comfort zone.
Always acknowledge the contribution of others when borrowing their ideas.
A communicator’s greatest asset is permission.
Avoid the void or at least navigate it with care. There’s nothing more distracting than being left in the dark when we can all see, hear and feels the seismic rumblings of organisational change.
Great communication requires hard work and discipline if you want it to stand out from the crowd.
The use of measured communication is less likely to alienate potential allies.
Only pets give unconditional loyalty – for the rest of us it needs to be earned.