I spend a fair bit of time studying behaviour change. After all, as an Internal Communications specialist that’s what it’s all about. When you are in broadcast mode the whole point of communicating is to create or contribute to some effect on behaviour.
We don’t just talk because we like the sound of our own voice. We talk to make people feel better. We talk to make people understand things. We talk to influence people and we talk to prompt people into action. We talk because we want people to tell us what they think.
There should always be an objective when we talk. So to be a good Internal Communicator we need to fully understand the effect our broadcast communications have on those they are aimed at.
I often come across tips, lists and guidance on good practice in behaviour (and/or culture) change and always find myself agreeing with some of it and disagreeing with some of it. Everyone has their own views based on their own learnings and experience.
Rarely have I bumped into such sound advice as this. It’s only 10 slides but each one is a gem. My thanks go to Stanford University’s beautifully monikered Persuasive Tech Lab for sharing!
I chose to name this piece Baby steps not big leaps as this rule in particular represents for me the most important of all of the 10 commandments of successful change. Thou shalt seek small incremental successes.
It’s why I named this blog Riding the Ripple and not Surfing the Tsunami…
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